1907–1981

Art Frahm was an American painter of campy pin-up girls and advertising. Frahm lived in Chicago, and was active from the 1940s to 1960s. Today he is best known for his “ladies in distress” pictures involving beautiful young women whose panties mysteriously flutter to the ground in public situations, often causing them to spill their bag of groceries.

Frahm was commercially successful. His falling-panties paintings are still considered too camp to be art, and too juvenile to be erotica. However this genre (which Frahm seems to have created) was in demand in the 1950s, and was later imitated by some other pin-up artists. The falling-panties art has a small cult following as mid-20th century kitsch, or even as fetish art. In addition to pin-ups, Frahm created a series of humorous hobo-themed calendar illustrations. Another set of paintings celebrated traffic safety, complete with smiling, chubby crossing guards and schoolchildren (one such painting appears as a calendar print in the background of a bar scene in the movie Hud). His advertising art included works for Coca-Cola and Coppertone.

Recommended:
The Particular Art of Mr Frahm